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February 29 2012
The Man Who Predicted the Yahoo/Facebook IP War on Why Patents Still Matter [TCTV]
yahoopatenttctvinterview
When news broke this week that Yahoo is accusing Facebook of violating as many as 20 of its patents, it took some people by surprise -- but at least one patent expert saw it all coming from a mile away. Erin-Michael Gill first publicly predicted a Yahoo/Facebook patent battle back in November 2011, so TechCrunch TV reached out to Gill to get his insights on the situation, now that things have finally started to come to a head.
yahoopatenttctvinterview
When news broke this week that Yahoo is accusing Facebook of violating as many as 20 of its patents, it took some people by surprise -- but at least one patent expert saw it all coming from a mile away. Erin-Michael Gill first publicly predicted a Yahoo/Facebook patent battle back in November 2011, so TechCrunch TV reached out to Gill to get his insights on the situation, now that things have finally started to come to a head.
February 11 2012
Is Facebook Finally Going To Do Something Interesting?
facebook_people
I can think of few subjects less interesting than Facebook's forthcoming IPO. There, I said it. I honestly don't get what the big deal is. So a few thousand people will finally liquidize their locked-up wealth, and the hoi polloi will at last be able to buy Facebook shares. Stop the presses! (It won't meaningfully affect their ability to buy other companies; they already have $4 billion in cash on hand, and I seriously doubt they have any multibillion dollar acquisitions in mind.) I guess if you measure innovation by keeping financial score, this seems exciting, but if you measure by, you know, actual innovation, this is a total nonevent. However. All the IPO furore has introduced one interesting data point: Mark Zuckerberg's S-1 letter, which includes the unexpectedly striking--daring, even--paragraphs
facebook_people
I can think of few subjects less interesting than Facebook's forthcoming IPO. There, I said it. I honestly don't get what the big deal is. So a few thousand people will finally liquidize their locked-up wealth, and the hoi polloi will at last be able to buy Facebook shares. Stop the presses! (It won't meaningfully affect their ability to buy other companies; they already have $4 billion in cash on hand, and I seriously doubt they have any multibillion dollar acquisitions in mind.) I guess if you measure innovation by keeping financial score, this seems exciting, but if you measure by, you know, actual innovation, this is a total nonevent. However. All the IPO furore has introduced one interesting data point: Mark Zuckerberg's S-1 letter, which includes the unexpectedly striking--daring, even--paragraphs
We hope to change how people relate to their governments and social institutions.
Whale Hunting: Facebook Hooks 1st-Time Buyers With $5 Of Game Credits For $1
Free Facebook Credits
Only about 5% Facebook gamers pay to play freemium games. If Facebook could up this percentage, it and its third-party app developers could make a lot more money. That's the idea behind a new promotion Facebook announced today where those who've never bought Facebook Credits virtual currency before will be offered $4 in free Credits when they buy $1. This gets users to set up their credit card and experience the rush of paying for an enhanced gaming experience.
Free Facebook Credits
Only about 5% Facebook gamers pay to play freemium games. If Facebook could up this percentage, it and its third-party app developers could make a lot more money. That's the idea behind a new promotion Facebook announced today where those who've never bought Facebook Credits virtual currency before will be offered $4 in free Credits when they buy $1. This gets users to set up their credit card and experience the rush of paying for an enhanced gaming experience.
February 10 2012
Facebook Starts Turning Listen, Read, and Watch Stories Into Ads
Open Graph Sponsored Stories Mockup Done
When you listen, read, or watch through a Facebook Open Graph app, a few of your friends hear about through the news feed, Ticker, or Timeline. Starting this week, Facebook is allowing advertisers to pay for more exposure of listen, read, or watch stories that mention them by turning the stories into a new form of Sponsored Story social ads. Open Graph action Sponsored Stories could further Facebook's goal of turn all ads social, and boost revenue by filling the new inventory from Facebook now permitting Sponsored Stories ads in the news feed.
Open Graph Sponsored Stories Mockup Done
When you listen, read, or watch through a Facebook Open Graph app, a few of your friends hear about through the news feed, Ticker, or Timeline. Starting this week, Facebook is allowing advertisers to pay for more exposure of listen, read, or watch stories that mention them by turning the stories into a new form of Sponsored Story social ads. Open Graph action Sponsored Stories could further Facebook's goal of turn all ads social, and boost revenue by filling the new inventory from Facebook now permitting Sponsored Stories ads in the news feed.
February 04 2012
Facebook Javascript API Goes Down, Taking Down Likes, Comments And Apps With It
Screen Shot 2012-02-03 at 8.18.55 PM
I dare you to Facebook Like or even comment on this post. You can't, because the Facebook Javascript API, the backend system which allows developer applications and Facebook's own apps like Likes and Comments to communicate with the data available on the social network, is down, and has been down for at least an hour as far as I can tell, begging the question, "If article falls on a blog and no one Likes it, does it make a sound?"
Screen Shot 2012-02-03 at 8.18.55 PM
I dare you to Facebook Like or even comment on this post. You can't, because the Facebook Javascript API, the backend system which allows developer applications and Facebook's own apps like Likes and Comments to communicate with the data available on the social network, is down, and has been down for at least an hour as far as I can tell, begging the question, "If article falls on a blog and no one Likes it, does it make a sound?"
February 03 2012
Facebook Tests Photo Viewer That Encourages Comments, Google+ Comparisons
Facebook Photo Viewer Edited done
Facebook is testing a new photo viewer layout that mounts engagement buttons and comments to the right rather than beneath images. See, Facebook doesn't want you to just view comments, it wants you to start a conversation. Apparently the company doesn't care about being accused of copying Google+, since the viewer's layout is distinctly similar to that of its competitor.
Facebook Photo Viewer Edited done
Facebook is testing a new photo viewer layout that mounts engagement buttons and comments to the right rather than beneath images. See, Facebook doesn't want you to just view comments, it wants you to start a conversation. Apparently the company doesn't care about being accused of copying Google+, since the viewer's layout is distinctly similar to that of its competitor.
Hitwise: Facebook.com Now Accounts For 1 In Every 5 Pageviews On The Web (In The U.S.)
facebook_logo
In case you happened to be the victim of a day-long coma yesterday, it was a very exciting day for Mark Zuckerberg, Silicon Valley, and that quaint little social network we've all come to know, love, and be terrified of. Facebook filed its S-1 on Thursday with the crystal clear intent to go public on a market near you very soon, and will be raising $5 billion ahead of its IPO at an expected valuation of between $75 and $100 billion. In fact, there was so much excitement and noise around Facebook's IPO yesterday that the volume of visitors looking to check out Facebook's filing succeeded in crashing the SEC's website. Hitwise tells us that SEC.gov apparently saw a 15 percent increase in total visits, compared to the day before and a 42 percent compared to previous Thursday. And guess who was the number two source of traffic for the site? That's right, TechCrunch.com -- less than 3 percent behind the top source, Google.com. Thanks to you, readers, we gave the SEC all the traffic they could handle. And apparently more.
facebook_logo
In case you happened to be the victim of a day-long coma yesterday, it was a very exciting day for Mark Zuckerberg, Silicon Valley, and that quaint little social network we've all come to know, love, and be terrified of. Facebook filed its S-1 on Thursday with the crystal clear intent to go public on a market near you very soon, and will be raising $5 billion ahead of its IPO at an expected valuation of between $75 and $100 billion. In fact, there was so much excitement and noise around Facebook's IPO yesterday that the volume of visitors looking to check out Facebook's filing succeeded in crashing the SEC's website. Hitwise tells us that SEC.gov apparently saw a 15 percent increase in total visits, compared to the day before and a 42 percent compared to previous Thursday. And guess who was the number two source of traffic for the site? That's right, TechCrunch.com -- less than 3 percent behind the top source, Google.com. Thanks to you, readers, we gave the SEC all the traffic they could handle. And apparently more.
February 02 2012
Visualizing Facebook’s Media Storage: How Big Is 100 Petabytes?
fb-photos
Just a little tidbit from everyone's favorite reading material this week, the Facebook IPO filing: the company noted that it now stores over 100 petabytes of media (photos and videos) uploaded by its 845 million users. In case "100 petabytes" didn't blow you over, the filing further explains that's equal to "100 quadrillion bytes." OK, now you're just showing off, Facebook.
fb-photos
Just a little tidbit from everyone's favorite reading material this week, the Facebook IPO filing: the company noted that it now stores over 100 petabytes of media (photos and videos) uploaded by its 845 million users. In case "100 petabytes" didn't blow you over, the filing further explains that's equal to "100 quadrillion bytes." OK, now you're just showing off, Facebook.
Payments Are A $557M Business For Facebook — That Could Expand From Games To Apps
payments-1
Within Facebook's S-1, the social network revealed that its Payments business is bringing in $557 million in revenue per year. As the company explains, it currently requires Payments integration in games on Facebook. But according to the filing, Facebook is considering what could be very big moves in the payments space. From the filing, Facebook writes that "we may seek to extend the use of Payments to other types of apps in the future." It's not specific about what these other apps are, but they could include anything that somehow uses Facebook. Dating apps, social shopping apps, news-reading apps -- who knows? The filing is meant to paint a broad picture of where Facebook is headed, and the line could just be a simple aside for potential investors. But still, any developer running payments in a way that connects to Facebook should keep it in mind.
payments-1
Within Facebook's S-1, the social network revealed that its Payments business is bringing in $557 million in revenue per year. As the company explains, it currently requires Payments integration in games on Facebook. But according to the filing, Facebook is considering what could be very big moves in the payments space. From the filing, Facebook writes that "we may seek to extend the use of Payments to other types of apps in the future." It's not specific about what these other apps are, but they could include anything that somehow uses Facebook. Dating apps, social shopping apps, news-reading apps -- who knows? The filing is meant to paint a broad picture of where Facebook is headed, and the line could just be a simple aside for potential investors. But still, any developer running payments in a way that connects to Facebook should keep it in mind.
February 01 2012
Facebook’s IPO: An End To All The Revenue Speculation
Screen Shot 2012-02-01 at 3.45.49 PM
Facebook just revealed its financials in preparation for its public offering. Bear with me: This means no more "leaks" of Facebook's revenue numbers to spike its valuation in secondary markets. No more banal and vague conversations about how Facebook is "killing it" at San Francisco bars. It means that I'll never have to write another one of these "Report: Blah Blah Blah" posts about Facebook revenue using this Zuckerberg dollar graphic I made for Mike.
Screen Shot 2012-02-01 at 3.45.49 PM
Facebook just revealed its financials in preparation for its public offering. Bear with me: This means no more "leaks" of Facebook's revenue numbers to spike its valuation in secondary markets. No more banal and vague conversations about how Facebook is "killing it" at San Francisco bars. It means that I'll never have to write another one of these "Report: Blah Blah Blah" posts about Facebook revenue using this Zuckerberg dollar graphic I made for Mike.
Facebook’s Mobile Monthly Active Users Grew 21% Over Past Four Months
facebook-mobile-apps
Earlier analyst estimates from December had pegged the monthly active users of Facebook's mobile apps at around 300 million per month. This number includes smartphone apps, like those for the Android and iPhone, but also apps that run on BlackBerry, Nokia, and feature phones. At the time, that number equated to roughly 40% of the company's overall user base. Facebook hadn't revealed an official number for monthly active users on mobile since September, however, which was then at 350 million users for both mobile apps and mobile web combined. Today, thanks the Facebook IPO filing, we have an update to the official numbers: there are now 425 mobile monthly active users as of December 2011, out of Facebook's total 825 million users.
facebook-mobile-apps
Earlier analyst estimates from December had pegged the monthly active users of Facebook's mobile apps at around 300 million per month. This number includes smartphone apps, like those for the Android and iPhone, but also apps that run on BlackBerry, Nokia, and feature phones. At the time, that number equated to roughly 40% of the company's overall user base. Facebook hadn't revealed an official number for monthly active users on mobile since September, however, which was then at 350 million users for both mobile apps and mobile web combined. Today, thanks the Facebook IPO filing, we have an update to the official numbers: there are now 425 mobile monthly active users as of December 2011, out of Facebook's total 825 million users.
Facebook’s Risk Factors: Mobile, Gov, Slowed Growth, Google+
Facebook Risk
Facebook's $5 billion S-1 IPO filing includes a detailed assessment of business risks. These include: its lack of mobile monetization and the fact that it doesn't own a mobile platform, government censorship and privacy scrutiny, inability to maintain its growth rate, and competition from Google+ as well as Twitter and Microsoft. Here's a closer look at these risks, followed by the full text of the risk summary, and you can see the whole Risk Factors section starting on page 10 of the S-1 filing to the SEC.
Facebook Risk
Facebook's $5 billion S-1 IPO filing includes a detailed assessment of business risks. These include: its lack of mobile monetization and the fact that it doesn't own a mobile platform, government censorship and privacy scrutiny, inability to maintain its growth rate, and competition from Google+ as well as Twitter and Microsoft. Here's a closer look at these risks, followed by the full text of the risk summary, and you can see the whole Risk Factors section starting on page 10 of the S-1 filing to the SEC.
January 29 2012
The Ecommerce Revolution Is All About You
Amazon
Personal recommendations have always been a part of ecommerce, but there has been little innovation since Amazon introduced retail and product personalization 10 years ago. But with the increasing mountains of data at digital retailers' fingertips, ecommerce is about to get even more personal. The fact is that right now there is little iteration from personalized ecommerce beyond what is taking place on Amazon. So you'll see suggestions of what other shoppers who bought a certain item also purchased, or recommendations to similar items to what you have purchased, but there is a whole world of social data, and even more-in-depth purchase data that can be mined by retailers to help increase sales.
Amazon
Personal recommendations have always been a part of ecommerce, but there has been little innovation since Amazon introduced retail and product personalization 10 years ago. But with the increasing mountains of data at digital retailers' fingertips, ecommerce is about to get even more personal. The fact is that right now there is little iteration from personalized ecommerce beyond what is taking place on Amazon. So you'll see suggestions of what other shoppers who bought a certain item also purchased, or recommendations to similar items to what you have purchased, but there is a whole world of social data, and even more-in-depth purchase data that can be mined by retailers to help increase sales.
January 27 2012
WSJ: Facebook Filing For IPO As Early As Wednesday
facebooklogo
The Wall Street Journal has just reported that Facebook may file for its long-awaited IPO as soon as this Wednesday, but notes that the "timing is still being discussed", according to an anonymous source. The article says that Facebook is eyeing a valuation between $75 and $100 billion as it raises up to $10 billion, which is in line with a previous WSJ report last November. The article also reports that Morgan Stanley is currently the frontrunner to secure the top, "lead left" position in the filing, with Goldman Sachs playing a "significant role" as well. The news comes shortly after Facebook temporarily froze secondary trades on its shares, sparking speculation that the IPO filing may be imminent.
facebooklogo
The Wall Street Journal has just reported that Facebook may file for its long-awaited IPO as soon as this Wednesday, but notes that the "timing is still being discussed", according to an anonymous source. The article says that Facebook is eyeing a valuation between $75 and $100 billion as it raises up to $10 billion, which is in line with a previous WSJ report last November. The article also reports that Morgan Stanley is currently the frontrunner to secure the top, "lead left" position in the filing, with Goldman Sachs playing a "significant role" as well. The news comes shortly after Facebook temporarily froze secondary trades on its shares, sparking speculation that the IPO filing may be imminent.
January 19 2012
Facebook’s New Timeline Apps Introduce New Verbs Like “Bought,” “Want” And “Love”
Screen Shot 2012-01-18 at 5.22.25 PM
Facebook has partnered up with sixty different partners to add their "stories" to Facebook Timeline, apps that span different verticals from Food, Fashion to Travel. Already apps like Gogobot, Foodspotting and Pinterest have signed on to share their stories. "When we say anything we really mean anything," Carl Sjogreen said as he took the stage and announced that verbs like "knitting," "read" and "shared" are now a part of Timeline story options.
Screen Shot 2012-01-18 at 5.22.25 PM
Facebook has partnered up with sixty different partners to add their "stories" to Facebook Timeline, apps that span different verticals from Food, Fashion to Travel. Already apps like Gogobot, Foodspotting and Pinterest have signed on to share their stories. "When we say anything we really mean anything," Carl Sjogreen said as he took the stage and announced that verbs like "knitting," "read" and "shared" are now a part of Timeline story options.
January 17 2012
Tomorrow Facebook Will Fill Your Timeline + Ticker With Shopping, Travel, and More Apps
Facebook Lifestyle Apps
In September at f8, Facebook announced partnerships with slew of companies who would develop Open Graph Timeline apps. Airbnb, Path, Ticketmaster, Payvment, Causes and 30 others all said they were onboard to produce apps allowing users to share when they "traveled", "purchased" something online, "donated" to a charity, and other activity. 4 months later and many of these Open Graph applications have yet to launch, but that will change tomorrow night according to our sources when a new class of Open Graph lifestyle apps is unveiled at a Facebook press event.
Facebook Lifestyle Apps
In September at f8, Facebook announced partnerships with slew of companies who would develop Open Graph Timeline apps. Airbnb, Path, Ticketmaster, Payvment, Causes and 30 others all said they were onboard to produce apps allowing users to share when they "traveled", "purchased" something online, "donated" to a charity, and other activity. 4 months later and many of these Open Graph applications have yet to launch, but that will change tomorrow night according to our sources when a new class of Open Graph lifestyle apps is unveiled at a Facebook press event.
Lionsgate Sacrifices “Abduction” To Test Simultaneous Facebook/DVD Release
abduction dvd
When you're in charge of getting people to rent a move like Abduction, with its Metacritic score of 25 and a truly remarkable 4% on Rotten Tomatoes, what can you really do? The answer: whatever the hell you want. Short of stuffing free money into every box, few things could really help this one take off — so you might as well experiment, right? And experiment they shall. Throwing Abduction to the sharks for the sake of testing their teeth, Lionsgate is releasing the film on DVD and Facebook simultaneously.
abduction dvd
When you're in charge of getting people to rent a move like Abduction, with its Metacritic score of 25 and a truly remarkable 4% on Rotten Tomatoes, what can you really do? The answer: whatever the hell you want. Short of stuffing free money into every box, few things could really help this one take off — so you might as well experiment, right? And experiment they shall. Throwing Abduction to the sharks for the sake of testing their teeth, Lionsgate is releasing the film on DVD and Facebook simultaneously.
comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips
fb
Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google's YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites' audience. In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos. What caught my eye, however, was that Facebook dropped from third place in November 2011 to fifth place, trailing Yahoo and Viacom properties again, in a single month.
fb
Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google's YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites' audience. In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos. What caught my eye, however, was that Facebook dropped from third place in November 2011 to fifth place, trailing Yahoo and Viacom properties again, in a single month.
January 16 2012
Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011
Global Facebook Advertising Report
Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011. There are still cheap ad clicks to be had on Facebook -- you just have to keep traffic bouncing around within the social network. Facebook appears to be incentivizing advertisers to grow their Facebook applications and Pages, with cost per click campaigns that point internally costing 29% less than those linking offsite. These figures from a new study by ad agency giant TBG Digital show strong monetization performance and potential for Facebook as it prepares for an IPO this summer.
Global Facebook Advertising Report
Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011. There are still cheap ad clicks to be had on Facebook -- you just have to keep traffic bouncing around within the social network. Facebook appears to be incentivizing advertisers to grow their Facebook applications and Pages, with cost per click campaigns that point internally costing 29% less than those linking offsite. These figures from a new study by ad agency giant TBG Digital show strong monetization performance and potential for Facebook as it prepares for an IPO this summer.
January 12 2012
Facebook “Listen With” Artist Page Links Will Help Musicians Monetize
Listen With Artist Page Links Done-1
Today's launch of Facebook's synchronous music listening and chat feature "Listen With" will grow the social network's time on site and encourage streaming service usage and subscriptions. But another big benefactor will be the musicians themselves. When someone plays a song for a friend, their "Listen With" chat room will display a link back to that artist's Facebook Page. This will help musicians accrue fans to whom they can publish news feed links to concert tickets, merchandise, and their websites. Driving traffic to these additional revenue streams is crucial since streaming royalties are just a fraction of a cent per listen.
Listen With Artist Page Links Done-1
Today's launch of Facebook's synchronous music listening and chat feature "Listen With" will grow the social network's time on site and encourage streaming service usage and subscriptions. But another big benefactor will be the musicians themselves. When someone plays a song for a friend, their "Listen With" chat room will display a link back to that artist's Facebook Page. This will help musicians accrue fans to whom they can publish news feed links to concert tickets, merchandise, and their websites. Driving traffic to these additional revenue streams is crucial since streaming royalties are just a fraction of a cent per listen.
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