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February 05 2012

23:30

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Keep It Simple, Stupid: The Enterprise Version
KISS
Back in 2009, my colleague MG Siegler wrote a brilliant piece titled 'Keep It Simple, Stupid,' which delved into how having a simple and easy to use product is a key formula for winning in the consumer tech space. A few days ago, Greylock Partner John Lilly echoed MG's thoughts, explaining that simplicity is quite simply very hard to beat. While this doctrine has been applied tonconsumer technology products like Dropbox, Gmail, Twitter and most famously, Apple; reinforcing simplicity in the product thought process is becoming an ever-present part of enterprise technology as well.

Tags: Enterprise TC Box domo splunk

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March 10 2011

17:12

DOMO Lets You Share Your Interests And Connect With New People Around You

Tokyo-based Tonchidot, legendary TechCrunch50 finalist and maker of the popular Sekai Camera augmented reality service, has released a new (free) app for iPhone and Android. But DOMO (Japanese for “nice to meet you” or “thank you”) isn’t an update or variation of Sekai Camera but another (ingenious) way to “augment” reality.

DOMO is being offered as a “pre-social” app, which makes use of your interest graph and location to make it easier to connect with people who are similar to you and physically near you (“pre-social”, because these people are initially strangers).

For that, DOMO pulls interests and “likes” from your Facebook account, creates a DOMO profile based on these items, registers your location via GPS and shares your profile with other DOMO users in the vicinity.

When you encounter a person with a similar profile to yours, you can view their profile, write a short message or send over a friendly “Domo” – and you’re connected (logging in with your Facebook account and customizing the info you want to share is enough to use the app).

DOMO iPhone version:

Android version:
It’s no coincidence that DOMO has become available right before SXSW 2011 in Austin.

Tonchidot CEO Iguchi says the main idea behind his application is to bring the usefulness of Facebook to the real world, for example events, meet-ups, parties, universities and other places where people meet people they don’t know yet. (Iguchi himself will demo his app on Saturday during an SXSW party for DOMO and other apps in Austin).

Again, the app is free on both iPhone and Android, so give it a it a spin and start scanning your vicinity for interesting new people.

Here’s the official DOMO video:

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Tonchidot

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Takahito Iguchi

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