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February 06 2012
Tech Bowl: Best Buy Spotlights Mobile Innovators, Founders In Super Bowl Spot
bestbuy-logo
Every year, Best Buy runs a big Super Bowl spot, and traditionally they go the route of hiring a big celebrity to hawk their brand message. Last year, it was "the Biebs" and Ozzy Osbourne. This year, Best Buy has opted for something a bit different, choosing to highlight innovators and give more than a nod to geeks in its tech-focused Super Bowl ad. Drew Panayiotou, Best Buy’s U.S. marketing chief, told Bloomberg that the company had initially planned to continue down the celebrity track, but the outpouring of affection for Steve Jobs after the Apple CEO passed away was strong evidence that "Silicon Valley inventors are today’s stars."
bestbuy-logo
Every year, Best Buy runs a big Super Bowl spot, and traditionally they go the route of hiring a big celebrity to hawk their brand message. Last year, it was "the Biebs" and Ozzy Osbourne. This year, Best Buy has opted for something a bit different, choosing to highlight innovators and give more than a nod to geeks in its tech-focused Super Bowl ad. Drew Panayiotou, Best Buy’s U.S. marketing chief, told Bloomberg that the company had initially planned to continue down the celebrity track, but the outpouring of affection for Steve Jobs after the Apple CEO passed away was strong evidence that "Silicon Valley inventors are today’s stars."
