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February 05 2012
Designing for Mobile: 7 Guidelines for Startups to Follow
ryan_dogpatch_reasonably_small-12 (1)
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some out of curiosity and others in the hope that I’ll find something so useful and exciting that I’ll make room for it on my iPhone’s home screen. From both perspectives, I am rarely excited by download numbers. What gets my attention is engagement: how frequently an application is used and how engaged users are. This ultimately is the barometer for an application’s utility and/or strength of community. And if either of those two factors are strong: growth will certainly come. Just ask Instagram, Evernote, LogMeIn and others.
ryan_dogpatch_reasonably_small-12 (1)
As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve downloaded hundreds more – some out of curiosity and others in the hope that I’ll find something so useful and exciting that I’ll make room for it on my iPhone’s home screen. From both perspectives, I am rarely excited by download numbers. What gets my attention is engagement: how frequently an application is used and how engaged users are. This ultimately is the barometer for an application’s utility and/or strength of community. And if either of those two factors are strong: growth will certainly come. Just ask Instagram, Evernote, LogMeIn and others.
